Cardiff · London · More cities soon

Lore.

Every street has a secret.

The city knows more than the map. Lore turns an ordinary walk into a story, with clues, characters and a route you'd never have found on your own. Now in Cardiff and London.

The idea
Every city holds two versions of itself: the one you walk through every day, and the one hidden underneath. Lore is how you find the second one.
How it works

You walk. The city answers.

No screen to stare at all night. Your phone gives you one clue at a time, and the next part of the story unlocks only when you reach the right place.

i.

Choose your night

Pick a story, a mood and how long you've got. A date night, an evening on your own, or a group of friends looking for trouble.

ii.

Solve the city

Each clue sends you to a real place: an alley, an arcade, a doorway you've walked past a hundred times. Get there, solve the puzzle waiting for you, and collect the next piece of the story.

iii.

End at the table

The last puzzle points you to a local partner restaurant or bar, with a reward waiting when you show your screen. The story finishes over dinner.

Three kinds of night

One city, many stories.

Every quest is written for the people playing it, so a first date and a birthday group get very different evenings.

Open now

Solo

A slow, reflective walk for one: the city's history told like a novel, at your own pace, with nothing to prove.

1 player60–90 min
New · Group race

Group Race

Split into teams, one phone each. Race the same story across the city with a live leaderboard, then meet at the same table. The winners' first round is on the house.

Up to 6 teams~2 hours
Fits around your night

Before dinner, after dinner, or after the show.

Choose when you play and the story changes where it starts and where it ends. Every version finishes at a local partner, with a reward waiting.

Dinner in the middle

The interval

Two places, then dinner at a partner restaurant. The final chapter waits for you after dessert.

After dinner

The nightcap

The first clue arrives with the bill, and the story ends with a drink at a late partner bar.

After a show

The encore

Leaving a play, a gig or a comedy night? Your ticket starts the story, and it ends somewhere open late.

Cities

Now playing in Cardiff and London.

Every city is split into districts, each with its own stories written around its streets and ending at its own independent venues. More districts and cities open through 2027.

Coming soon

Bristol · Manchester · Edinburgh · Bath

Want Lore in your city first? Tell us where, and we'll let you know when the first quest opens.

Pricing

The first place is free.

Start any quest for free. If the story has you, unlock the rest. One payment covers your whole group.

One quest

£9.99

A complete quest for your group: every puzzle, the ending, and the reward waiting at the partner venue.

Per groupPlay when you like
Gifts and occasions

Gifts, groups, occasions

A date night in a card. Group race for up to 6 teams, £19.99. Or a private quest for a proposal, an anniversary or a team night, from £149.

Try a quest

The Cartographer's Debt.

A Cardiff mapmaker hid one deliberate mistake, a "trap street", in every map he drew. It was a message to the woman he lost. Three places in the city centre tell you her story. This is a short version of our first quest.

  • 1Read the clue on the phone.
  • 2Tap "I'm here" to act as if you've reached the spot. In the real app, your location unlocks it.
  • 3Collect all three pieces to finish the story.
Play the full game

The full game has puzzles at each place, points, maps, real location unlocks, and a dinner reward at a partner venue at the end.

PrologueCardiff

Finding your location…

Demo. Locations are simulated.

For venues

The story ends at your door.

Every Lore quest starts or finishes at a partner: restaurants before or after dinner, late bars for a nightcap, and theatres, music venues and comedy clubs whose audiences play on after the show. Players solve the last puzzle, the map sends them to you, and they arrive hungry, happy and holding a reward you chose, like a free dessert or a drink on arrival. You only give the reward when they walk in. We're looking for a small number of independent restaurants, bars and cafés in Cardiff and London for the first quests. The pilot is free.

Become a partner venue
New customers, sent to youThe quest's final puzzle leads straight to your door
You choose the rewardA dessert, a drink or a discount. Given only when they arrive
Every visit countedEach reward has its own code, and staff tap to mark it used
Busier quiet nightsQuests can be timed for early-week evenings
One partner per questYou're the only venue at the end of your story
Invitations

The first quests open soon.

We're inviting a small number of testers in Cardiff and London first. Leave your email and we'll be in touch.

Only a few testers at first, by invitation.

Thank you. Send the email that just opened and you're on the list.